My Process as a UX Director


I spend most of my time consulting in person. My approach is interactive, intuitive, strategic, and based on true human connection.

The way I see it, people buy from people, so the more humane your digital interactions, the better your chances of success.

Let’s get to work :)

Things You Should Know:

  1. My Personality

If I do a tiny dance when there’s a win, or virtually hug the team, it’s totally normal.

2. My Philosophy

I’m a business builder and a business healer. I create strong foundations, and rebuild broken ones with empathy for the end-user and the business owner as the driving force.

3. My Vision

I see the big picture. The foundation I build takes your business goals and future growth into account. Fast wins are cool, but big wins over time are much better.


I’m skilled at:

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Hiring, pairing, and leading dynamic creative and engineering teams

Leadership & Creative Direction

Information Architecture, UX, UI, and Visual Storytelling.

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Building strong foundations for long-term business visions.

Understanding user psychology

Ensuring all bases are covered. I value integrity and ethics.


On the scale between introvert and extrovert I’m in the middle and can interchange depending on what the job needs. I’m also in the middle when it comes to analytical thinking and creative thinking.

pretty good considering the balance you need between your

functionality & epic visuals

engineering team and creative team

development and execution

logic and creativity

There’s something special about finding a middle ground between different people, their professions and approaches, and how each person in a team brings something unique and special to a project that can take it from great to awe-inspiring.

I love finding that balance


Working on a project with me looks like:

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Step 1: Audit

I first audit your existing online and offline assets by using a five-step system unique to my approach.

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Step 2: Narrative

We discuss your business goals and I do a ton of research to help you craft your why, which is the vehicle for everything to follow.

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Step 3: Strategy

That narrative we just created? That’s a metaphor. Let’s work it into the bones of your system. True love and consideration of your end user starts here :)

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Step 4: IA

Information Architecture fun time! I’m so excited! I map this thing out and build you a foundation to thrive from!

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Step 5: Design

Your baby is born. Congrats on being the parent of an organic [in the digital way], ever-changing thing of beauty.

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Step 6: Growth

You invest in maintenance to ensure you’re able to scale and meet your ultimate business goals.