Case Study:

The Dealmaker App by TalentValue.io

First known as ApolloFactor

Project Overview

Client
ApolloFactor Inc. (Colorado, USA)

Project Duration
November 2019 - January 2021

ApolloFactor is a hiring platform that leverages AI to dramatically improve the job matching process. For companies, the mobile/ web app validates each hire. For job candidates, it drives optimal career decisions.
The Hiring Process is Broken. Research shows that hiring processes fail in three core areas: Compensation, Subjective Assessment and Interviewing Breakpoints.
Create an app that links companies, recruiters and professional-level candidates to collaborate in the executive hiring process.
Over $100,000 in seed funding secured.
Role: Lead UX designer, UI designer, UX researcher, graphic designer, marketing supervisor.

Responsibilities: This was an early stage startup and I was the only full time UX/UI team member for a long time. Later I led a small team that included a junior frontend developer and junior UI designer.
UX & UI — User research, wire framing, prototyping, user personas, conceptualized and designed the visuals of the full app (desktop and mobile interfaces) from inception to app store launch, user testing, ux copywriting.
Marketing & Venture Funding: Deck design, email design, marketing outreach, design patenting, website design.

The Process

Three main user groups were identified, namely Candidates, Hiring Teams and Recruiters. We also looked at the hiring challenges faced by each user.

Primary Research

During User Research we interviewed multiple recruiters and soon realized that this app would have to enable recruiters to be the mediators between candidates and hiring teams from the beginning.